Professor Govindarajan challenges the assumption often made that big established companies can’t innovate by virtue of their size or their past, and gives examples of a number of large firms that have successfully done so.
The examples are particularly interesting as they show the wide variety of approaches to generating innovation, from creating dedicated in-house teams or spin-off companies to partnering with smaller companies, emphasising that there is no one-size-fits-all approach to innovation.
It’s a short but interesting read - have a look here.