by Cecilia Thirlway, on 20 Jan 2016 2 min read
by Cecilia Thirlway, on 20 Jan 2016 2 min read
“the ability …. to recognize the value of new, external information, assimilate it, and apply it to commercial ends”
Without absorptive capacity, it’s very difficult for an organisation to innovate, as even if your people can assimilate new knowledge and information from outside the organisation, they lack the skills, time or resources to create value from it.
Read Professor Bessant’s blog to find out what four linked behaviours make up absorptive capacity, and see his useful framework for strengthening your organisation’s abilities in this area.